Recognized for Excellence. Chosen for Caring.
Human Resources: 700 Lawn Avenue, Sellersville, PA 18960  |  215-453-4874
Marketing Manager
Full Time, Days, Minimum 40 Hours/Week
Sellersville, PA 18960

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Grand View Health is a leader in the healthcare community, recently earning an “A” Grade for Patient Safety from The Leapfrog Group. Located in Upper Bucks County, Grand View Health is a well-established, independent hospital offering a full range of healthcare services. Our employees enjoy the best of both worlds by working for a top-ranked hospital in a collaborative, community environment. Grand View Health: Recognized for excellence, chosen for caring.
 

Responsibilities

The position of Manager, Marketing and Public Relations is both strategic and tactical with responsibility for transactional marketing strategy and implementation, as well as public relations.
 

Qualifications

EDUCATION AND EXPERIENCE:

  • Bachelor's degree In Journalism, Communications, Marketing or related field required.
  • Over 3 years to 5 years in a related field required; healthcare experience a plus

 

Essential Functions

  • Content strategy, planning, tracking and reporting, and content creation for communication channels, including websites, intranet, health magazine, social media, digital marketing and PR.
  • Content creation includes writing, imagery (graphics, photography, video), scheduling, posting, monitoring, responding and tracking.
  • Special emphasis on the development of video content for use on social and Web; experienced video editor.
  • Strategic management of Web content and design, including necessary updating, redesign and technology add-ons.
  • Strategy, planning and implementation of internal communications programs that increase engagement and understanding of strategic direction.
  • Client and project management serving as marketing consultant to service lines, and management and implementation of campaigns and projects from planning through to ROI.
  • CRM campaign development and management with experience in CRM platforms, campaigning and analytics, including monthly dashboard.
  • Serves as Public Information Officer in the event of an emergency or crisis and is primary liaison with the press for Grand View Health, handling inbound media inquiries and outbound releases. Proactively pitches stories to the media as part of overarching marketing strategy.
  • Develops releases, talking points and remarks.
  • May have one or more direct reports who support transactional marketing.
  • Performs other tasks as required
Grand View Health is an equal opportunity employer.
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"At Grand View, you are more than just a number. You are a person… a professional with a voice."
Heather M., Physical Therapist
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