Under the supervision of the Director of Marketing, the Social Media Specialist serves as creative visionary for selected GVH products and service lines. The Social Media Specialist creates content and branded messaging for social media, advertising and internal communications for the health system. The position of Social Media Specialist will put special emphasis on copywriting and video content production for electronic and digital media.

Essential Functions:

• Develop content for digital media, including writing, designing, scheduling and posting of content across social media channels. Social-friendly copywriting style and hands-on design capabilities with some basic video production skills are preferred. Must be able to take projects from concept through posting.
• Create editorial calendars and schedules for producing creative assets.
• Monitor mainstream media and competitors' social channels to identify content tie-ins and patient engagement opportunities.
• Work with marketing team and service line leadership to secure sign-off deliverables and ensure all digital and related print materials comply with clinical care, as well as branding, readability and technical specs.
• Regularly track and analyze post-engagement and facilitate ongoing optimization of organic and paid content.
• Support efforts of Development, Human Resources and clinical staff with content development and strategic counsel as needed.
• Stay abreast of current social media best practices and advise department on emerging technologies and usage.
• Uphold health system branding and style guidelines.
• Use data to recommend content and stories that will enhance the reputation of Grand View's providers and services.
• Follow existing workflows for archiving asset and keep all project content well organized, properly labeled and quickly accessible.
• Develop social listening plan for team and respond to comments and messages following Grand View Health guidelines.

• Bachelor's degree in communications, media arts, marketing or related field and over 1 to 3 years of media, video production or creative services required.
• Background in media, digital media, advertising, public relations or creative services required.

SKILLS AND ABILITIES:

• Ability to analyze and interpret data.
• Demonstrated problem-solving skills.
• Demonstrated editing and proofreading skills.
• Strong verbal communication and listening skills.
• Competency in the use of a variety of software programs (MS Office, Adobe Creative Suite, Photoshop and Premiere).
• Working knowledge of WordPress, social media, Google analytics and search engine marketing.
• Basic knowledge of photography, video production, WordPress templates, social media, internet, intranet, mobile applications, website analytics, digital photography and search engine functionality.